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Innovative cleaning ingredients from the world’s most trusted supplier.
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Home Care and Industrial &
Institutional Cleaning Solutions
North America
Proven Solutions for Your Formulation Challenges
The next big thing starts here.
Each formula we develop is thoroughly analyzed, performance-tested and developed to exceed expectations. We're constantly innovating to raise the bar and deliver breakthrough solutions featuring the latest chemistries.
Latest Market Insights
At BASF, we don’t simply keep up with the trends. We create them. And we help brands move the industry forward. Our market insights are the result of in-depth research and analysis combined with the experience of a team that has always been part of your success.
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