MakeUp in Paris 2015: BASF solutions help manufacturers respond to upcoming color trends
Paris, France – June 18, 2015 – Following extensive market research, BASF has identified the most influential cultural drivers set to impact the beauty trends in 2016 and beyond. The company will address its findings at this year’s MakeUp in Paris trade show from June 18 to 19 at the Carrousel du Louvre – introducing tailored products and solutions that help manufacturers of decorative cosmetics leverage the opportunities these trends bring with them. “We have been keeping a close eye on regional and global developments, as well as the latest fashion shows, so we can help our customers create products and brand experiences that will really resonate with consumers,” said Valerie Pian-Parison, Marketing Manager at BASF Personal Care Europe.