BASF at HPCI 2013: Innovative and market driven solutions

February 28, 2013

Press Release

  • BASF showcases new Care CreationsTM brand: formulations for Skin Care, Sun Care, Hair Care, Color Care and Home Care
  • Enabling choices for more sustainable cleaning solutions with a broad range of Home Care and I&I ingredients
  • Booth location: Stand 420, Home and Personal Care Ingredients Congress India 2013, Bombay Convention & Exhibition Centre,Mumbai, February 28 - March 1, 2013.

Mumbai, India – February 28, 2013 – BASF’s new personal care brand “Care Creations” will be launched in India for the first time at HPCI 2013. More than 30 product formulations, designed for applications including skin care, sun care, hair care, color care and home care, will be displayed in an interactive setting to demonstrate how consumer needs can inspire solutions from the world of chemistry. In addition, a range of home care solutions will demonstrate how the latest innovations can help reduce water consumption and save resources for Indian homes.


BASF displays the innovative formulations for color cosmetics from day time to night time.


“People’s needs and desires can’t be found in a laboratory. The concept behind Care Creations™ is derived from our commitment to help our customers answer the direct needs of consumers in India and around the world. With improved purchasing power and greater awareness, today’s Indian consumers are more demanding higher quality home and personal care products that also help them save time and resources, and BASF is providing the solutions that make these products a reality,” said  Mr. Prasad Chandran, Chairman, BASF Companies in India & Head South Asia.

“The added segment of men’s grooming products, in addition to improved demand for skin care products and color cosmetics, have been the growth drivers behind a rapid expansion of the beauty and personal care market in India. The premium cosmetics segment is also witnessing strong growth, among other major categories,” explained V.S. Anand, Business Head - Care Chemicals & Performance Chemicals, BASF India.


Highlights of BASF’s exhibits at HPCI 2013:

UV filters with high photo stability for reliable long lasting sun protection

BASF is one of the largest manufacturers of UV filters matching the challenging market demands for sunscreens that provide broad-spectrum protection and high photostability along with ease-of-use and skin-caring properties. BASF’s Tinosorb® and Uvinul® UV filter portfolio is one of the most comprehensive in the industry. They offer effective, long-lasting protection against a wide spectrum of UV rays, are suitable for a wide range of formulations. In addition, they offer protection against free radicals that can for example cause premature skin aging, skin pigmentation, dryness and more.


Innovative solutions for healthy hair and body

Individualism and convenience are major trends in the hair and body care market. Consumers seek simple and easy solutions that enhance daily lives. BASF presents various formulations at this year’s show based on innovative products such as Plantacare®, Plantapon®, Luviquat®, Lamesoft®, Gluadin®, Salcare®, Tinovis® and RheocareTM that fit the Asian market needs.


Rich color portfolio drawn from life experiences

By being at the pulse of consumers and the markets, BASF anticipates color trends for both cosmetics and other personal care applications. Peoples’ fast paced lifestyles inspired BASF for instance to bring new performance products to market that enable looks from matte to high sparkle as well as new solutions that cut down the time needed to transform a natural day time make up into a gorgeous night time appearance.


Convenient solutions with added value for essential skin revitalization

Every person desires to fit in with society while retaining their individuality which has an impact on their lifestyle, priorities and interests. BASF offers innovative solutions to new hybrid products formats with different textures, by incorporating Cetiol® RLF and Cetiol® C5, to address the distinct needs of real people.


Enabling choices for more resource-efficient cleaning solutions

BASF offers a broad and dedicated portfolio to the Home Care and I&I industry that help meet consumer requirements, including ingredients made from renewable resources, products that can facilitate bleaching in cold water washing conditions, and reduce water consumption. Surfactants form the natural based Glucopon® range enable streak-free cleaning of hard surfaces. The oxidation catalyst Tinocat® TRS KB2 improves bleaching performance and protects fabrics against discoloration and graying.


About BASF India

BASF has successfully partnered India’s progress for over a century, with 14 of BASF's 15 global businesses maintaining a local presence in India today. BASF in India maintains excellent performance in environment, health and safety, in line with BASF global and internationally accepted standards. On the social front, our community development activities focus on relief and rehabilitation, women's empowerment, education, and improving governance standards. BASF in India has 2,157 employees at nine production sites, 8 sales offices and two R&D centers. In 2012, BASF registered sales of €1.14 billion to customers in India.


About Care Chemicals

BASF Care Chemicals division offers a broad range of ingredients for hygiene, personal care, home care, industrial & institutional cleaning, and technical applications. We are the global leading supplier for the cosmetics industry as well as the detergents and cleaners industry and support our customers with innovative and sustainable products, solutions and concepts. The division’s high-performance product portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients, pigments and UV filters. Superabsorbent polymers developed for the full spectrum of hygiene applications complete the range. We have production and development sites in all regions and are expanding our presence in emerging markets. We are where our customers need us around the world.


About BASF

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of €78.7 billion in 2012 and had more than 113,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at


Media Contact

Ms. Sonal Shah
Tel: +9122 66618100
Mobile: +91 9820566922

Corporate Communications
BASF India Limited
1st Floor, Vibgyor Towers,
Plot No. C-62, „G‟ Block,
Bandra Kurla Complex,
Mumbai-400 051

Sonal Shah

Phone: +9122 6661 8100 Mobile: +9198 2056 6922



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