New packaging for Luviskol: Consistent quality for hair care products

June 6, 2012

Press Release

BASF has introduced a new thin plastic film packaging for the Luviskol® range of high-molecular-weight powders in order to set new quality standards in keeping the powders more stable and protecting them even better against contact with oxygen and oxide penetration.

Reliability and top product quality

The Luviskol powders are polyvinylpyrrolidone (PVP) polymers, which are key components in hair care products to give, for example styling gels and mousses their tightening properties. To keep the powders stable, it is key to minimize oxide penetration with a superior level of protection. The new thin packaging film is made of the same ethylene vinyl alcohol plastics (EVOH) that are used to package food. It keeps the oxygen in the air from penetrating through to the PVP powders. Because of EVOH’s first-rate sealing properties, the effect lasts for several years.

The packaging also has excellent chemical resistance and very good tensile strength, and is impermeable to gases and fluids. The multi-layer and heat-sealed plastic film is more environmentally friendly because it is completely aluminum-free. “Our customers can benefit from a long shelf life, a consistent high level of quality and even more stable Luviskol powders”, says Heike Kusche, Global Product Management PVP cosmetics.

PVP – an all-round talent with tradition

PVP has been a successful product for many years. Around 70 years ago, the chemist Walter Reppe, who worked in a laboratory at the BASF site in Ludwigshafen, Germany, used acetylene and pyrrolidone to produce a new monomer called vinylpyrrolidone, which was then transformed into PVP. It soon became clear that Walter had discovered a great all-round product: PVP is watersoluble but can also absorb large quantities of water; it does not irritate the skin or pose a health hazard; and it is temperature-resistant, pH-stable, nonionic and colorless. This wide range of properties makes PVP suitable for countless applications. It is used in a variety of BASF product lines including Kollidon® (as a pharmaceutical excipient), Luvitec® (to produce special membranes and special adhesives), Sokalan® HP (as a detergent additive) and Divergan® (in the filtrationn of beer and the treatment of wine).

To find out more about PVP, please visit:

About BASF Care Chemicals

BASF Care Chemicals division offers a broad range of ingredients for hygiene, personal care, home care, industrial & institutional cleaning, and engineering applications. We are the leading supplier to the personal care, industrial and institutional cleaning industry and support our customers all over the world with innovative and sustainable products, solutions and concepts. The division’s highend product range includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active substances, pigments and UV filters. Superabsorbent polymers developed for the full spectrum of hygiene applications complete the range. We have production and development sites in every part of the world and are expanding our presence in fast-growing markets, getting even closer to our customers all over the globe.

About BASF

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. Further information on BASF is available on the Internet at


Phone: +49 621 60-20916
Fax: +49 621 60-92693

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