BASF at 2011 Sepawa Congress – enabling choices for efficient solutions meeting the latest market trends

August 12, 2011

Press Release

From October 12 to 14, BASF will take part in the 58th Sepawa Congress in Fulda, Germany. The Care Chemicals' division will present its latest solutions for the personal care, home care as well as industrial and institutional cleaning (I&I) markets. This year's booth will showcase innovative concepts and products, plus formulations that can help BASF's customers meet consumers' demands. The company will also take part in the Sepawa Conference Program and the Forum for Innovation, where it will share its expertise in innovative product development.

An ongoing trend in the home care and I&I market is the growing demand for solutions that are convenient and effective, as well as efficient and sustainable. BASF will present a range of products that help manufacturers to meet these consumers' demand. One of these is a new environmental friendly surfactant for highly concentrated liquid detergents. It is based on renewable methyl ester and provides high detergency even at low washing temperatures. In addition special surfactants for cleaning hard surfaces will be presented. These can optimize the use of antibacterial products, without compromising on cleaning performance. Also, part of the broad BASF portfolio for Home Care and I&I are special additives, such as rinse aid surfactants, complexing agents and polymers. These can be used as alternative to phosphates in automatic dishwashing formulations, still ensuring high performance. BASF's experts will also provide insight into innovative odor-control technologies for the home
care and I&I market.

Personal care concepts for enhanced well-being Drawing on its extensive formulation expertise and in-depth knowledge of the market, BASF will also present personal care solutions that focus on enhancing consumers' sense of well-being. Sensitive skin is a very common condition nowadays, and the demand for tailored products is constantly increasing. With its "Sensitive Skin" concept, BASF offers its customers formulations for various high-performance skin care and cleansing products. These formulations have all been dermatologically
proven as suitable for use on sensitive skin.

The condition of people's hair also plays an important role in their sense of personal well-being, and so BASF will present "Wash Treat Style" at the Sepawa Congress comprising of test methods for performance parameters in hair washing treatments and includes surfactants, conditioners and styling components. "Wash Treat Style" precisely meets customer demands for various properties such as foam, mildness, combability, anti-hairbreakage, repair, long lasting and extra strong hold, and enables them to develop new formats. BASF experts sharing their knowledge During the official congress sessions, BASF experts will hold presentations about technical skills, market expertise and innovative product development:

Wednesday, 12 October
Time Speaker Topic Topic
10:15 –
10:30 a.m.
Ute Griesbach,
Annette Mehling
Sensitive Skin Forum for
Hall 2


Thursday, 13 October
Time Speaker Topic Topic
09:15 –
09:30 a.m.
Dr. Sabine Both,
Dr. Menno
Dr. Dietmar Ochs,
Josefine Schröder
Tinosan® HP 100 and
Glucopon® types in hard
surface cleaning –
Long lasting
Forum for
Hall 2
11:15 –
11:30 a.m.
Dr. Ansgar Behler Dehydol® Ultra - a new
ecological surfactant
for liquid detergents
Forum for
Hall 2
15:00 –
15:15 p.m.

Dr. Heike Weber,
Dr. Catherine Breffa,
Dr. Sabine Both
Going P-free for
multifunctional ADW
products: no more
compromise for
performance needed!
Forum for
Hall 2


Friday, 14 October
Time Speaker Topic Topic
09:00 –
09:15 a.m.
David Roper,
Dr. Menno
Odour Control
Technologies in
Care and I&I Uses
Forum for
Hall 2
10:00 –
10:30 a.m.
Ute Griesbach,
Jessica Erasmy
Surfactants and
surfactant systems for
natural and organic


About BASF Care Chemicals BASF's Care Chemicals division offers a broad portfolio of products for hygiene, personal care, home care, industrial & institutional cleaning as well as technical applications. Through the acquisition of Cognis, Care Chemicals has become the leading supplier to the cosmetics industry and has strengthened its number one position in products for the detergents and cleaners industry. The high quality product portfolio of the division mainly comprises surfactants, polymers, emollients, chelating agents, UV filters and biocides. The offering is completed by superabsorbents, developed for the requirements in all fields of hygiene applications. Care Chemicals
operates production and development sites as well as sales offices all over the world.

About BASF BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, and agricultural products to oil and gas. As a reliable partner BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year. Further information on BASF is available on the Internet at or in the Social Media Newsroom at

Dr. Ruth Wirschem

BASF Home Care and Formulation
Technologies Europe
Phone: +49 621 60--72934
Fax: +49 621 60-6672934


Susanne Sengel

BASF Personal Care and Nutrition GmbH
Phone: +49 2173 4995 220
Fax: +49 2173 4995 514

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